The outburst of social networks and consumer-generated media over the last few years continues to have a noteworthy impact on advertising as consumers’ confidence on word-of-mouth in the decision-making process has increased significantly.
Consumers are becoming more used-to with online reviews and ratings and are using them to promptly access information that facilitates them make knowledgeable choices.
According to Nielsen’s latest Global Trust in Advertising report, online consumer reviews are the second most trusted source of brand information and messaging, with 72 percent of global consumers surveyed online indicating they trust messages on this platform.
More and more consumers are going online to discover information about businesses they are thinking buying from. Consumers are more probable to use a business if they have upbeat online reviews. The magnitude of online reviews and ratings is mounting for businesses of all varieties. Online reviews and ratings left by consumers play a major role in helping other consumers measuring the excellence and reliability of businesses. Online reviews and ratings have infused into all industries and have become critical components to companies looking to attract new clients.
With ever expanding choices for buying online, and customers eager to shop to get the finest deal, it is imperative that businesses keep on apex of their online status.
A company’s online reputation plays a considerable role in a consumer’s decision-making process. Therefore, it is vital that businesses keep an eye on their customer reviews and feedbacks. They need to be conscious of what people are saying about them online and how to act in response to reviews and comments about them.
It’s critical to retain a positive online status, and an important element of this comprises monitoring different sites for mentions, reviews, and comments. Having a strong online existence plus a visibly-articulated good reputation is of great value to any business. Tracking your online reputation can be time-exhaustive, but it is worth your time so build up a tactic and observe the right places, especially now that consumers are ever more relying on the web to explore companies’ standings before making a purchase.
Thus, the importance and value of online reviews is on the way up!
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