What service customers really want?

Level of service expected by consumers these days
What service customers really want is an intricate subject to guess because right understanding of customer satisfaction leads to successful customer retention as well as it helps in forming the right strategy of customer care and customer relationship management. From business point of view customers expect two types of core services in order to meet their basic requirements;
The first requirement of a customer is the assistance they require against their involvement with the business
Secondly, the requirement of the customer is the value of the product or the service they are offered by the business unit.
In other way if the first service is about the support and assistance the second aspect of desired customer service is after sales service. This perfectly makes the round customer support abs care which leads to complete customer satisfaction.
Now while the ultimate goal of customer support is the customer satisfaction and customer retention there are some basic approaches which are proved as effective and efficient methods for planning a good customer care process.
Friendly response
Customers expect a friendly tone on their contact to the person concerned related to a product or service. They also expect that this point of contact will be able to explain in detail about the product or the service. The approach may sound absolutely business but customers expect friendly approach.
Customers want attention
Market is always dominated by buyers and hence customers are the point wherefrom revenue is generated. Hence it is necessary to let them feel their importance. Hence, attention and care are the other services customers want from their purchase point/service provider.
Recognition
Recognition and acknowledgement are the other compliments customers like to get from the place from where they are supposed to avail a service or have planned to purchase something. Positive recognition is the service customers are always fond of as it makes them happy with the treatment.
Flexibility
Customers love to feel special and always like to hear against their demand. There is a fine line between saying yes and telling them positively no. If you can manage to emphasize on what you can do for them it will sound positive and avoid saying no against what you cannot do, it will generate better response.
Recovery
If a deal goes wrong or proves not up-to-the-mark the customer expects recovery of his investment. Proper and truthful after-sales service can generate excellent customer care and satisfaction because it generates the feel-good feeling a customer really wants out of a transaction.